You’ve been wanting to start a business for years. Now the stars have aligned and you’re going to give it your best shot. But how do you start?

 

Identity Groundwork.

 

Most people think you start with logos, colours and taglines - but no!

Establishing your brand’s identity is the crucial groundwork that everything else builds upon. Think of it as defining who your brand is, before deciding how it looks. This means digging deep to pinpoint your values, purpose, and what sets you apart. It’s about knowing your "why" and understanding the unique perspective your brand brings to the table.

At this first stage, we’re focusing on the essentials: defining your core mission, the problems you’re solving, and the authentic traits you want your audience to feel. This clarity doesn’t just guide your visuals; it shapes every interaction and builds trust with your audience from day one.

 

Branding Formation.

 

Branding is where your identity takes form. It’s about turning your core values and unique essence into visuals that speak to your audience.

This is where logos, colors, typography, and imagery come in. These elements come together to create a visual story that reflects who you are and what you stand for. Branding is your visual language - it’s how you communicate with your audience. Consistency is key - ensuring that every visual element aligns with your identity builds recognition and trust. Look at each element, from your logo to your color palette, and think about how it reflects your mission and values.

Every design choice should be intentional, reinforcing the unique identity that makes you stand out in a crowded marketplace. 

 

Brand Activation.

 

Now that your brand’s identity and visuals are in place, it’s time to bring them to life! Brand activation is all about making sure your values and visuals come together in every interaction your audience has with you. This means putting your branding into everything - your marketing materials, digital platforms, and customer touchpoints. Whether it’s your website, social media, or in-person chats, it should all feel like one cohesive story.

But it doesn’t stop there. Brand stewardship is about keeping that story authentic and consistent, so your brand stays true to its roots and builds trust along the way. Every message and design choice should reflect your values and connect with your audience in a meaningful way. At this stage, every touchpoint is an opportunity to show off your brand’s personality - from the email signatures to the tone of voice in your customer support.

From the spark of your idea to a lasting legacy, we’re here to thoughtfully shape every layer of your business’s look, feel, and personality - building it from the ground up with care and strategy.