Social media isn’t about being everywhere, saying everything, or keeping up with every trend. It's about being relevant to the right people.

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Here are five things you should stop doing on social media.

 

Stop Trying to Speak to Everyone.

 

Trying to talk to everyone is the fastest way to reach no one. Your message gets diluted, and nobody feels spoken to. Niche doesn’t mean small, it means specific. Speak to one clear audience with one clear problem - be sure to establish your target audience.

 

Stop Posting Just to Stay Active.

 

Doing this trains the algorithm to ignore you. Low quality, low performing content ontent gets skipped - by people and the platform. Consistency matters, but quality matters more. 2-3 strong posts a week will outperform daily filler content.

 

Stop Jumping on Every Trend.

 

Forced trends create confusion and inconsistency. Not every trend is worth jumping on. Ask yourself - does this educate, connect or convert? Your followers follow you becuase of the content you are already posting, don't give them a reason to unfollow.

 

Stop Not Tracking Your Social Media.

 

Not tracking your social media means you’re guessing instead of strategising. Guessing leads to repeating low-performing content. Keep pushing the content that works - comments, shares, saves, profile visits.

 

Stop Treating Your Social Media Like a Broadcast.

 

Start treating it like a conversation. Engage more. Build trust faster. Platforms reward interaction. Engage with DMs, comments and your community. In turn, resulting in active advocates rather than just followers.